Packaging for Dried Berries Zhmak by Student Povaliaeva Svetlana

Packaging of Dried Berries of the Zhmak Brand The design concept of the Zhmak brand is aimed at accurately representing the natural state of the product. The deliberate absence of digitally enhanced or idealized berry images highlights the brand’s commitment to cleanliness. Instead, the packaging shows the natural deformations and wrinkles inherent in traditional dried berries. This visual transparency is a convincing proof of the purity of the product’s composition: only carefully selected Karelian berries, carefully dried using traditional methods, without added sugar, preservatives or any artificial ingredients. The unique texture and slightly irregular shape of the berries are not flaws, but rather signs of authenticity, subtly emphasizing the excellent taste resulting from this natura