Pandemonium: Building a wonderfully unconventional world of wine
The Brief DGB Wines asked Just Design to create a wine brand that would challenge the seriousness of the category and invite a younger, more adventurous audience in. Starting with four names Wild Peacock, Dandelion, Flying Dog and Sleepy Bull, we set out to turn them into distinctive characters and bring them together in one memorable brand world. The Challenge Wine can feel intimidating to people who enjoy it but do not consider themselves experts. Pandemonium needed to feel playful and accessi
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.