Parcour Studio Shapes Sale Pepe’s Identity with a Playful Mascot and Tokyo-Style Pizza Experience

Located in the heart of Istanbul’s vibrant Kadıköy district, Sale Pepe is a unique pizzeria that brings the essence of Tokyo-style pizzas to a cozy, intimate, and welcoming space. At Sale Pepe, the experience goes beyond just food; it’s about the joy of direct interaction between the chef and customers, creating a warm and personal atmosphere where every pizza is made right before your eyes. This approach not only enhances the dining experience but also reflects the transparency and craftsmanship behind each carefully prepared dish. Founded in 2023, Sale Pepe was born out of a desire to introduce a distinct pizza concept to Istanbul’s dynamic food scene. Tokyo-style pizzas, known for their delicate balance of crispiness and softness, are at the core of the menu, offering a fresh and unexpe