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US BRANDING STUDIO

Parcour Studio Transformed Sage & Tassel’s Identity with Mediterranean-Inspired Design

by Parcour Studio ·

Founded by Meltem Yavas, a Turkish native residing in Southern California, Sage & Tassel was born from a deep appreciation for heritage, craftsmanship, and meaningful design. Rooted in the principles of impact, tradition, and passion, the brand is dedicated to creating handcrafted resort wear and handwoven textiles that seamlessly blend artisanal techniques with modern elegance. More than just a fashion brand, Sage & Tassel is a tribute to timeless style, sustainability, and the enduring beauty of traditional Turkish weaving. At its core, Sage & Tassel embraces a philosophy that values both the artistry of the past and the possibilities of the future. Every piece is thoughtfully designed to honor the rich weaving traditions of Turkey while meeting the contemporary needs of today’s consciou

Branding 2026 WBDS Brand Identity c a l i

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