Parker Revives A Rich History with Branding for DTC Mattress Brand Ostermoor

As one of the most innovative American mattress makers of the mid-1800s, Ostermoor provided modern amenities like order-by-mail, doorstep delivery and a satisfaction guarantee — long before any of these offerings were en vogue. Seeing an opportunity to reclaim that history of innovation, they turned to design studio Parker for a rebrand, steeped in heritage and craft but with the ambition to chart a new path for the DTC mattress industry. Ostermoor & Company was founded in 1853 in the bustling Manhattan neighborhood known today as Nolita. At a time when mattresses were made with horsehair or straw, their mattresses were “built not stuffed” by hand, meticulously designed with layers of innovative and comfortable materials that could stand the test of time. Even now, Ostermoor remains the so