Pemberton & Whitefoord’s Bespoke Christmas Card Captures the Spirit of the Season

Conceptional objective: There is no better time of the year than Christmas. The meeting, greeting, and eating with friends and family – we are all inspired by the cornucopia of emotions that it brings. Most of these are overwhelmingly positive but it is always humorous to poke fun at some of the niggles. That was the inspiration for the P&W Christmas card 2023. Over the last three decades we have crafted physical cards using carefully chosen materials. This year we decided that a wholly digital approach was the only option that seemed appropriate. Creative response: P&W’s 2023 Christmas Card design involved a bespoke continuous line drawing style, where a single, unbroken penmanship forms a ‘timeline’ associations that go hand in hand across the festive season. These ‘perfect pairings’ con