Pencil Studio’s Graphic Design Concept for McLunch Break

The idea stems from the observation that McDonald’s rarely promotes its offerings for corporate lunch breaks, something we felt would be a great opportunity to let creativity drive a visual campaign. We decided to tackle this brief by leveraging a familiar office brainstorming technique—using post-it notes to generate ideas and visualise concepts, all stuck up on a wall for collab. By leveraging this familiar and relatable office product, we aim to create a strong visual connection with our target audience. The vibrant colors and the collaborative nature of brainstorming sessions with post-it notes will serve as the foundation of our campaign, encouraging office workers to consider McDonald’s for their lunch break. We based the concepts on a brainstorming session where post-it notes are pl