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US BRANDING STUDIO

People People Redesigns The Essential Baking Company With Earthy Color, Clean Type, and Human Hand Drawn Detail

by People People ·

The Essential Baking Company Since 1994, The Essential Baking Company has been a Seattle staple and a Pacific Northwest favorite for fresh, thoughtfully made bread. People People’s goal was to honor the brand’s more than 30-year heritage—rooted in founder George De Pasquale’s early days selling b...

Packaging 2026 World Brand Design

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