Photography for Courvoisier XO Royal Campaign by Boundless Brand Design

Project Summary A new comms campaign for Courvoisier XO Royal, a cognac of the most prestigious standing – indeed, XO Royal was inspired by a blend once commissioned for a King –Edward VII, no less. Our brief was to create an engaging and modern platform to tell this story to modern luxury consumer, both in China and globally. We needed to convince consumers to trade up within the Prestige range (XO Royal is significantly higher-priced than XO). To achieve this, more depth and storytelling were required than what was currently the case. Inspired by Courvoisier masterbrand’s idea: the French ‘Joie de Vivre’, we created a highly enticing and celebratory campaign…We invited consumers to “Live with Majesty”, following in the footsteps of King Edward VII who would travel around Europe hosting R