Planum Visual Identity by Matheus Ferreira & Co.

Planum is an engineering and civil construction company committed to offering innovative and high-quality solutions to its customers, located in the interior of São Paulo, Brazil. Planum’s visual identity was carefully developed to reflect the company’s core values: planning, engineering and adaptation. The rectangular shapes represent the solidity and structure of Planum’s projects, while the diagonal corners convey dynamism and progress. This combination of elements creates a unique and memorable visual identity that communicates the company’s expertise and innovation. The logo, composed of a stylized letter “P” formed by rectangular shapes with diagonal corners, symbolizes the meticulous planning and precision that are fundamental characteristics of engineering. Furthermore, the typogra