Plasvale: Redefining Everyday Housewares with Authenticity and Movement by Molde

Fits your life. How can we differentiate a 47-year-old company in a traditionally ordinary market? That was the question that guided the rebranding project for Plasvale, one of the main Brazilian brands in the housewares segment. To redefine the strategy of an organization with more than 500 employees, 2,200 products, 30 countries served, and 30,000 points of resale, we had the declared intention of putting the brand at the center of attention, to the point of influencing in an useful and conscious way a symbolic, cultural, and commercial positioning change at Plasvale. A collaborative action plan. With the premise of contributing to strategic decision-making in different areas of the company, the previous institutional communication made room for a new Plasvale. Based on an action plan de