Playful and Vibrant Rebranding of Organico Realfoods by Ethel Agency

We’re thrilled to unveil our latest project, the launch of Organico Realfoods, brought to life by Ethel.agency. This exciting transformation marks a significant shift in the brand’s journey and how it connects with a younger audience. Organico approached us with a clear brief: to refresh and modernise their brand identity, transitioning from being viewed as an ‘organic staple food company’ to a ‘passionate enabler of fine food.’ At the core of this transition was a desire to highlight the importance of provenance – the story behind each ingredient and the care taken in crafting their organic products. In doing so, we aimed to re-energise the brand, particularly to resonate with a younger generation of consumers who seek authenticity, quality, and a deeper connection to their food. Our chal