Playful Packaging Design for Tigerlily Sunglasses by Student Sarah Minarik

Concept Tigerlily is a brand dedicated to crafting durable sunglasses that offer superior UV400 protection. The brand was created with a focus on combining safety and resilience with a vibrant, playful aesthetic. Tigerlily’s sunglasses are designed to withstand the adventures of curious, energetic children, ensuring they can explore the world confidently and in style. Approach The design process for Tigerlily began with the creation of a wordmark logo that captures the brand’s essence of playful durability. The logo features quirky, imperfect typography that adds a sense of fun and spontaneity, perfectly aligning with the brand’s target audience. A modified tiger’s tail is incorporated into the descender of the ‘Y,’ sparking the imagination of both children and parents and reinforcing the