Pleasure Gin’s Sensory Design by Maria Giannico: A Tactile and Visual Experience

The Pleasure Gin label, inspired by Ivano Felaco’s work Lussuria, is a visual homage to the complexity of desire. The concept fuses Dante’s symbol of the leopard, the embodiment of desire, with Eros, the god of love, creating a play on the contrasts between physical attraction and spiritual passion. This dualism that emerges from the design reflects the essence of the gin itself, evoking a refined and satisfying lust that is not only physical but also emotional. A distinctive element is the die-cut scratch in the centre of the label, a window into the mystery of the bottle that only partially reveals the product. This detail attracts attention and stimulates touch, creating a unique sensory experience. The deliberately imperfect scratch itself becomes a symbol of desire: an opening that in