Polished Brand Identity For An International School

We refined and polished the look of a renowned international school. Suzhou Singapore International School (SSIS) has a long history of successfully serving expat families. With over 25 years of quality education, they are a well-established school, synonymous with academic success. Their logo had garnered recognition in the community, but they lacked an established visual system for the brand. The logo design felt clunky and disjointed. It was also limiting in its functionality. They lacked a unified visual system, wanting refined typography for their logo, along with a fuller logo family for different usages. SSIS engaged with Creative Chameleon to look at their current brand and identify the ways it could be evolved and polished. We started with their logo. The icon had too much equity