Pond Design Crowns Svegro as the Kings and Queens of Greens with Organic Elegance and Culinary Inspiration

Svegro is Sweden’s leading brand within locally grown potted greens. Existing in consumers kitchens, but not in their minds as a brand. To reinforce their presence, the rebrand needed to combine their strong heritage with an emotional setting. The target group is foodies – both flavour and sustainable conscious. Research show that their interest in local farming is huge. To make Svegro distinctive – it was crucial to bring out the flavours, quality, and origin. Drawing on their nr 1 position – and inspired by their location amidst the Swedish regal isles – we dressed them into kings and queens of greens. In Nordic countries, sustainability and environmental consciousness are deeply ingrained in the culture, which likely contributes to the widespread availability of kitchen herbs sold as sm