Popular and Fun: Feitoria Lab Designs Meu Creminho Press Kit

Was a partnership between influencer Yasmin Castilho and the brand Hidrabene self-care product. Together, they launched a line of limited edition products and we (@FEITORIALAB) were responsible for developing the entire identity of the project. With a visual language that aligns the essence of the influencer, with the main characteristics of the identity already used by the Hidrabene brand, the project encompasses a press kit with various printed materials, pins and 4 moisturizing creams. All this inside an extremely personalized and designed box to embrace all the elements mentioned above. The project is based on the translation of the DNA of influencer Yasmin Castilho, marked by the sense with light and irreverent humor in all situations, in an aesthetic adapted for a series limited supp