Porsabor Branding of the Ice Cream Café in Tenerife by Moloko Branding Sidekicks

About the brand: Porsabor is a new place in Tenerife. The identity is based on Spanish communication. The unique elements of emotional communication ¡! were incorporated into the logo itself. They also became the key elements of the corporate identity in combination with the emotions we get while enjoying ice cream. Naming: The brand’s name is formed from a combination of the Spanish words «Por favor» that means «please» and «Sabor» that is translated as «taste». Combining these two words we have created a new meaning «for taste» and «for the sake of taste», «because of taste». What Porsabor is: It is a brand of premium craft ice cream made from fresh, high quality ingredients according to an authentic Italian recipe. PORSABOR is a taste of emotions for which we are ready to do anything. C