Potato.lab Design Studio Combines Japanese Pop and Traditional Culture With Board Games to Create a Strong Brand Identity

“Connecting people beyond the board.” Bōdo Club was born with the mission of creating a unique and welcoming space that combines a passion for board games with the richness of Japanese culture, where people of all ages and experience levels can connect, learn, and have fun through the universe of board games. We promote meaningful moments that strengthen bonds and create lasting memories. Located in Brazil, the club is much more than a place to play — it’s a community and meeting point to share stories, build relationships, and live unforgettable experiences. Challenge The project was based on the concept of the founders’ Japanese cultural heritage and designed to resonate with the geek audience. The greatest challenge was capturing these two elements in a visual identity that would be wel