Precision Over Decoration, a Packaging System for Professional Automotive Refinish
How Max Paint turned the visual noise of the coatings category into a competitive advantage. Radar agency helped Russian company “Zvezda-EM”, a coatings distributor with 20 years in the automotive refinish market, become a manufacturer with a brand of its own. Max Paint was created for automotive body shop painters and designed around a single principle: a product should look as precise as the work it is made for. In an automotive body shop, the label is the first test a product has to pass. Lon
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