PTE Magic Brand Identity by Tree Creative
PTE Magic is a language training brand established in 2016 with its first headquarters being in Australia and branches out into Vietnam and the Philippines. Realizing the importance of an exclusive brand identity, PTE Magic chose Tree Creative to be its partner to jumpstart a rebranding project. Challenges: Owning a non-exclusive logo has caused difficulties in building and developing the PTE Magic brand. Therefore, the challenge for Tree Creative is to rebrand towards a unique identity of PTE Magic but still ensure the spirit the brand wants to convey “Aim towards the future – Grasping dreams”. Solutions: Adhering to the spirit and meaning of the brand, Tree Creative retains the images of “star” and “people” to help increase brand credibility felt through students feeling the shine and su
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