Pueblo Spanish Cold Meat Brand and Packaging Design by Simple Packaging Studio

About: In Spain, being from a village hasn’t always been something to brag about. But let’s be real—it’s where the best stories, traditions, and flavors come from. That’s why we created “Pueblo” (village): a bold tribute to our roots. It’s about celebrating the things that matter—authenticity, tradition, and a craft that’s been perfected over generations. Deep down, we all carry a piece of the village in us. With this line of Spanish cold meats, we’re bottling that vibe: the care in every step, the passion for doing things right, and the pride in keeping it simple. Solution: To bring the spirit of “Pueblo” to life, the design leans on three pillars: typography, materials, and presentation. The name itself exudes strength and meaning, so it became the focal point of the design. Bold typogra