Purpose and Mission at the Heart of Employer Branding: Axelmondrian and Wedo Complete the Unified Onboarding for Galaxy Group of Companies

Overview: Founded in 1999, Galaxy Group of Companies is a prominent conglomerate in Armenia, overseeing 15 diverse enterprises across various sectors, all unified under a shared talent pool. The Challenge: Creating a unified employer brand for the entire group, while preserving the individual identities of each company, posed a significant challenge. The solution required developing a comprehensive visual and verbal communication framework that accommodated the unique attributes of each of the 15 brands. The Solution: Extensive research, including employee engagement surveys involving 2,500 participants, formed the basis for the solution. The unified employer brand centred around the core values of Forward-Thinking, Continuous Learning, and Game-Changing, under the statement: Unified for a