Qi Studio’s Branding for ROS Beauty Captures the Essence of Happiness
Ray of Sunshine ROS is a nail-forward beauty brand we built from scratch with the intention and purpose of bringing moments of JOY into people’s lives through the brand. The brand celebrates individuality, empowering people to express their beauty and confidence while turning small, everyday moments into something magical. This identity draws inspiration from the joy woven into the “Ray of Sunshine” story. The logo is an amalgamation of components that represent the key pillars of the brand tied together in a fun and playful way that fits perfectly with the tonality we wanted to establish for the brand. At ROS Beauty, our story begins with the radiant spirit of Aastha Chhabra, known as the ‘Sunshine Girl’ for her infectious positivity. Inspired by Aastha’s philosophy of spreading joy and h
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