Quircky Mauritian Lazy Dodo Flavoured Rum Range by Just Design

The Design Challenge Off the back of a very successful launch into market with its flagship rum, the iconinc Mauritian brand, Lazy Dodo, approached us to envisage their expansion into flavours . Our goal was to balance creativity with consistency, ensuring that these new variants reflected the bustling tropical energy of Mauritius, whilst maintaining the brand’s core assets. From standing out on the shelf and appealing to a broad audience, this challenge was all about infusing the quircky personality, illustrative vibrancy, and bold appetite appeal into the design of the new flavours. Design Inspiration Drawing from the luscious vegetation of the Mauritian fauna and flora, our creative direction once again brings to life the island’s vibrant culture, exotic landscapes, and rich food herita