Radicalize Brand Identity by Igor Sá Fortes for RDZ Digital Innovation

From the reading of the company’s name, the main objective was to develop an identity that conveyed the innovative essence of RDZ and its ability to create impactful visual solutions for digital campaigns, advertising, and entertainment. The initial research focused on understanding the target audience, composed of brands seeking creative and high-quality content, as well as consumers attuned to digital trends. To differentiate itself in a competitive market, an in-depth analysis of design trends in the audiovisual sector was required. Thus, values such as creativity, innovation, dynamism, and precision became the brand’s pillars, guiding the entire development process. The visual conceptualization phase began with the idea of representing RDZ’s creative process as something fluid and mult