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US BRANDING STUDIO

Ragged Edge Reimagines Our Relationship With Credit in New Rebrand and Product Design for Checkmyfile

by Vanish / Reckitt ·

Checkmyfile, the UK’s most comprehensive credit report service, has unveiled a transformative rebrand developed by Ragged Edge. Credit scores can make or break life’s big moments, yet over a third of adults in the UK have never checked theirs. And fear is one of the major barriers. This new brand is more than just a fresh look—it’s an opportunity to reimagine how we engage with credit that doesn’t leave us feeling trapped, misrepresented, and emotionally drained. Established in 1999, Checkmyfile combines data from the three major credit reference agencies to give people an understanding of their scores. Breaking down how they got there and giving them the steps to build it up. They don’t profit from selling customer data or swerve cancelling subscriptions, they just offer an easy to use se

Branding 2026 WBDS Brand Identity # r e b

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