Ragged Edge’s viral rebrand of Granola broke AI conventions to drive record-breaking growth
In an era of tech slop, Granola is an AI notepad built with care and intention. By capturing the context of every meeting, it allows users to cut through the busywork and get the real work done. A believer that human presence is one of today’s most meaningful resources, Granola partnered with branding company Ragged Edge to turn a product beloved by Silicon Valley’s C-suite into a brand known by knowledge workers around the world. The distincti
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