Rebranding Campaign for P Coffee & Bakehouse by Rymee Creative

Nestled in the heart of the vibrant city of Da Nang, P Coffee & Bakehouse is an artistic coffee shop that caters to both locals and travelers. With this rebranding campaign, P Coffee aims to redefine its positioning and craft a distinctive brand story deeply connected to the essence of Da Nang. Concept & Big Idea At the core of the rebranding effort is the idea of reinforcing the deep-rooted connection between Da Nang and P Coffee & Bakehouse. With its location on one of Da Nang’s central streets and the founder’s personal ties to the city, the big idea is encapsulated in the phrase “The Heart of Da Nang”. It positions P Coffee & Bakehouse as more than just a coffee shop – it becomes a community hub and a must-visit destination for both residents and tourists. It fosters an environment whe