Rebranding for a Southern developer: Neometria. Development that cares
Neometria is a real estate developer and a key asset of Alias Group. In recent years, the company has grown from a local player with strong expertise in resort properties into a nationwide developer with a diversified portfolio spanning comfort-class, premium and resort developments in Sochi and across southern Russia. This growth presented a familiar challenge: the portfolio had become broader and more varied, while the brand no longer reflected the company’s scale. Neometria needed a clearer b
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