Redesign of Rufruf’s Culinary Heaven to Support Dogs’ Wellbeing by Escalate

Sharing the incredible journey we embarked on two years ago with Rufruf – a Czech dog food manufacturer. They entrusted us with the mission of not just revamping their brand and packaging but revolutionizing the way people think about their four-legged companions. Our goal was clear: to enhance both the physical and mental well-being of our furry friends through design. Being Well Together: At the heart of our design is a commitment to fostering a deeper connection between dogs and their owners. We introduced lovable dog mascots to guide you on a journey towards improving your dog’s lifestyle. Because when you’re happy and healthy, your bond grows stronger. Healthy Gut = Hormone Happiness: The research revealed that long-term well-being is paramount for dog owners, but not everyone knows h