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US BRANDING STUDIO

Regina Render Reimagines Sportmarathon as a Community Driven Outdoor Retail Brand

by Regina Render ·

Sportmarathon: Movement Among Equals This project is a rebranding of Sport-Marafon, an expert sports retail store based in Moscow, aimed at improving brand consistency, strengthening visual coherence, and increasing overall recognition across all touchpoints. The project began with a market and competitor analysis, which revealed that the brand’s core value is not limited to selling outdoor equipment. Instead, it lies in creating a “community of equals” — a space where people are connected throu

Non-profit-public 2026 World Brand Design WBDS

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