Reimagining Cayman Jack: Designing a Brand Visual Identity That Invites you to "Taste Your Escape"
The Design Team at Mark Anthony Brands recently refreshed the Cayman Jack brand identity, packaging and visual world around a simple belief: escape isn't a place, it's a state of mind. As consumers increasingly seek moments to step away from the pressures of everyday life, the team saw an opportunity to evolve the brand beyond its tropical-inspired aesthetic into a more meaningful expression of carefree escapism. At the heart of the redesign.
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