Reimagining Morrisons Milk Through Authentic Packaging Design and Material Choice
This self-initiated packaging design project explores how material choice, typography and visual language influence the way consumers perceive everyday products. Rather than redesigning a product for the sake of aesthetics alone, the project investigates how thoughtful packaging design can reinforce the values of a brand and create a stronger emotional connection with its audience. The starting point was a simple question: could a more organic, handcrafted visual identity strengthen the percepti
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US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.