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US BRANDING STUDIO

Reimagining Reality Through 3D Technologies: Book Typography by Egor Ponasenkov

by Egor Ponasenkov ·

At the initial stage of visual research, a hypothesis was proposed that all ceramic objects created using 3D printing draw their inspiration from the real world, even if they appear abstract at first glance. To confirm this hypothesis, extensive material of ceramic objects was collected and analyzed, with corresponding sources of inspiration identified for each piece. As a result of the analysis, all sources of inspiration were classified into four main sections — natural forms, household items, architectural elements, and objects of mass culture. The layout structure reflects the construction of a 3D printer: the main text is placed at the top like an information block, graphic elements are located in the lower part of the composition, and vertical captions on the sides serve as a framewo

Packaging 2026 WBDS 3 D T e

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