Repositioning Tideford Organics as the Curators of Joyful Plant-Based Flavours by The Space Creative

Following its acquisition by Yeo Valley Organic, Tideford Organics has rebranded with the help of Bristol-based agency The Space Creative. The Space Creative has developed a distinctive and ownable visual identity for Tideford, setting it apart from Yeo Valley’s more traditional soup range. The outcome is a vibrant, refreshing design that elevates shelf presence and brings joy and culinary expertise in equal measure to a soup fixture of beige pots. The rustic, country kitchen aesthetic has been replaced with bright colours, a bold logo, and a charming illustration of Tideford’s newly created character, ‘Rudy the Foodie,’ playfully kissing each key ingredient. The brand aims to appeal to a younger ‘Trailblazer’ audience who are seeking plant-based brands that deliver interesting and adventu