Revitalizing a Legacy La Cucina dei Fiori’s Logo and Packaging Transformation by Andrea Del Prete

Background La Cucina dei Fiori is a renowned family-owned company in Naples, with a legacy stretching back to 1950. For over seven decades, this historic business has become a trusted source for high-quality plants, flowers, and indoor vases, providing Naples’ homes, offices, and interiors with a touch of natural beauty. The company was founded on strong family values and a passion for green design, which has been handed down from generation to generation. Today, La Cucina dei Fiori is at a pivotal moment as it embarks on a significant generational transition. Gaetano Di Maio, son of the original founders, is preparing to take the reins of the company, ushering in a new era of leadership while preserving the rich heritage that has defined the brand for so many years. This transition repres