Revitalizing Live Love Pop’s Brand Identity and Packaging Design by Imaginaria Creative

Make it pop: How Live Love Pop kept pace with its POPularity Success, growth and seeing your product flying off the shelf is great. But it’s never a good feeling when you realize your POPularity has outgrown your branding. Imaginaria Creative jumped in to help evolve Live Love Pop’s brand identity and packaging into something bold, modern and energetic that would really make their health-conscious snacks, well, pop! Why the mission matters for good design Live Love Pop really took off because of its commitment to serving up mission-driven munchies. The mission is simple: invite every consumer to snack selflessly. That’s why every bag of popcorn purchased donates to a different cause you can see on the bag. Live Love Pop’s packaging had a solid visual foundation that their ever-growing foll