Revitalizing Tradition: The Brand Evolution of Gertrude Beers with AI by Studio Blackthorns

The Belgian craft beer scene witnessed a remarkable brand transformation with Gertrude Beers, a Nivelles-based brewery that beautifully marries historical heritage with contemporary design. This fascinating rebranding project, led by Studio Blackthorns, showcases how traditional brewing heritage can be preserved while creating a modern brand identity. The Origins Founded in 2007, Gertrude Beers set out with a clear vision: to create unique, history-rich beers paying homage to Saint Gertrude of Nivelles. The brewery’s core offerings – Gertrude Triple, Amber, and “Secret” – each carry deep connections to this protective figure, known as the guardian of fields and vulnerable souls. The Challenge The project presented an exciting strategic opportunity to revitalize a Belgian artisanal beer bra