Rhek Costruction Remodeling Brand Identity and Logo Design by Shift Criativo

To create the visual identity of RHEK Construction & Remodeling, I wanted to represent the essence of the company, which goes far beyond delivering construction projects. RHEK acts with the responsibility and affection of those who transform dreams into reality, taking care of every detail. Therefore, all visual development was designed to convey confidence, durability and the experience that customers will find in each project. When choosing the visual elements, I considered the importance of conveying the resistance of the materials that RHEK works with, without giving up elegance. The strong tones represent not only the robustness, but also the security that the company offers to its customers. Each color was selected to reflect the harmony and solidity of the finishes and structures th