Roberto Núñez Studio Creates Rebranding and Packaging Design for Ramón do Casar Limited Edition Wine

The history of the Ramón do Casar winery goes back to 1955 and the life of Ramón, a Galician emigrant (Galicia, Spain) who, faced with the poverty and lack of opportunities of the time, left for Venezuela to fight for a better future. The challenge: to define a new brand positioning, carry out are styling of its identity and create a limited edition packaging. Solution. Ramón do Casar, from 1955 starting out from zero. The approach conceptualises a story of reinvention and personal achievement. The storytelling and the graphic solution set out from an iconic photograph of emigration in the 50s, by Alberto Martí, and is complemented with elements like a superimposed label recalling the stickers on the emigrants’ suitcases, and an identifying tag. The design develops the idea with graphic el