Roberto Núñez Studio’s Seductive Packaging for Vicius White Wine

Briefing: Vicius is a limited-edition white wine from the Viña Almirante winery in Galicia, Spain. It has been on the market since 2008. The brief we received invited us to redefine the strategic brand concept, and to redesign its visual identity from zero to finally create a new packaging. The commission was to do this in line with the winery’s positioning linked to the world of emotional exploration. Solution: The proposal we came up with set out to turn the product into a symbol of sexual exploration and freedom. This creative idea led us to question everything, and to dress a white wine in black, flouting the graphic codes of its product category. A colour and finish to which we added the idea of latex, a symbolic material that situated us in the context we were looking for. To connect