Rooted – Financial Coaching and Technology Tools for Equal Access to Homeownership by Transatlantico Studio

Transatlantico Studio partnered with Project Own, a Baltimore-based organization, to create the visual identity for their innovative product, Rooted. Rooted tackles the complex barriers to homeownership and wealth creation that disproportionately affect communities of color in the United States. This innovative product offers digital mortgage readiness coaching, combining intuitive digital tools with personalized human guidance to help individuals improve their credit, savings, and debt—all critical steps to qualifying for mortgage loans. Rooted’s mission is to create a lasting generational impact, empowering families by breaking down the barriers to homeownership. Through its blend of coaching expertise and accessible technology, Rooted presents a scalable and effective solution to a wide