Ruyög Brand Identity Concept by Student Darya Zhuravetskaya

Ruyög – a brand of solid cosmetics straight from the Komi Republic, offering care for yourself and nature. Also Ruyög is philosophy of simplicity, naturalness and the value of authentic, sustainable products. Our brand of hard perfumes embodies the power of nature encapsulated in solidity. thanks to the absence of water in our formulas, the products retain their concentrated efficacy and purity. The effect of ‘erasing, roughness’ of typography and graphic elements reflects the possibility of multiple use of the product, evokes associations with handwork and emphasizes the idea of ecology, conscious consumption, use of natural means and components, which attracts eco-activists, fans to unique and thoughtful products. The company’s image,is built on the use of kraft products with an emphasis