RWDSGNR Creates a Strategic Brand Foundation for Ambiura to Influence Design Perception

The Ambiura project emerged from the need to create a solid, timeless, and representative visual identity for a new lighting line commissioned by Grupo Marriott in Ecuador. More than an aesthetic exercise, the objective was to develop a comprehensive brand system that merges innovation, functionality, and cutting-edge design, establishing a unique and lasting presence within the high-end lighting sector. From its conceptual foundation, Ambiura was envisioned around the idea of light as the essential, universal element that defines and gives purpose to every luminaire. Its name results from the fusion of the words “ambience” and “aura,” evoking the emotional and transformative power of lighting to define spatial experiences, influence mood, and elevate the perception of any environment. The