Sở Xây Dựng TP. HCM Branding by Marvis Nguyen
INTRODUCTION – PURPOSE OF THE LOGO DEVELOPMENT As the Ho Chi Minh City Department of Construction continues to play a pivotal role in infrastructure development, urban planning, and improving quality of life, the city is steadily moving toward its vision of becoming a global metropolis — green, clean, smart, and sustainable. In this context, establishing an official brand identity and primary logo becomes essential. The logo is developed with three core objectives: To clearly communicate the piv
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