Safa Khamis and Hamza Ouaziz’s Branding for Maradd Evokes the Spirit of Adventure

Maradd is a Brand for Adventurers and Remote Workers Maradd is more than just a reseller of high-quality backpacks; it’s a brand that embodies the spirit of exploration and the comfort of returning home. Specializing in premium backpacks, Maradd caters to a unique audience—people who travel frequently, those who embrace new challenges and adventures every day, and remote workers who carry their essentials wherever they go. Maradd’s offerings are designed not only for rugged journeys but also for everyday functionality, providing a stylish, reliable option for people who work from anywhere. The Challenge: Connecting the Brand’s Meaning to Its Audience The name “Maradd” has a deep, intrinsic meaning—“going back home” or “returning to places you love.” This evokes a sense of nostalgia, comfor