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US BRANDING STUDIO

Saffron Rock Candy – Rediscovering Tajik Heritage in Modern Packaging

by Ali Rahmani ·

In the 11th and 12th centuries AD, during the Mongol rule over parts of what is now known as Tajikistan, cultural exchanges flourished, with influences arriving from regions such as Persia. Among these influences was the “Gol-o-Morgh” (Flower and Nightingale) motif, originating from the renowned Herat school of design. This design school was celebrated for its intricate and elegant artwork, which incorporated detailed images of flowers intertwined with nightingales, reflecting themes of beauty, love, and harmony with nature. The “Gol-o-Morgh” motif, rich in symbolism, quickly integrated into everyday life and became part of the decorative arts throughout the region, adorning everything from household items to clothing. As the “Gol-o-Morgh” motif spread, it became a symbol of the region’s a

Packaging 2026 WBDS s a f r

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