Sagrada Michelada, bold Mexican michelada mix branding and packaging design
Sagrada Michelada is a spicy little fiesta starter: a bold Mexican michelada mix created to turn everyday beer into something loud, zesty, and just a little dangerous. The Sagrada Michelada identity is inspired by the energy of bustling street markets, the artistry of traditional murals, and the raw intensity of hand‑painted signage. Both the logo and the jaguar symbol celebrate the spirit of craftsmanship and authenticity that defines the brand. At the heart of this identity stands the jaguar,
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