Samhian: Blended Scotch whisky Brand Identity Creation by Kingdom & Sparrow

The Samhian brand was produced in collaboration with returning clients Gravity Drinks. Gravity develops brands to appeal to a discerning consumer, whose intention is to curate a collection of high quality liquids. Premiumness is a key part of their purchase decision and the core of the brief was to develop a scotch whisky brand that balances traditional premium cues with an edge of the contemporary. The product is for export and distribution into Asian markets, primarily Taiwan, China, Hong Kong, and Macau. The client’s research showed that age statement and the feeling of being truly ‘Scottish’ is a major pull for the consumer. Having carefully sourced a 30 year old liquid, Gravity came to us for support with identity, bottle and tube packaging, copywriting and naming, that lands the qual